The Future Of American Whiskey: 15 Trends To Watch In 2021

An article by Joseph V Micallef

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The American whiskey industry is growing by leaps and bounds. There are now more than 2,000 craft distillers in the US. New registrations of whiskey expressions are at a 50 year high. Consumer interest in American whiskeys, especially rare, ultra-aged, ultra-expensive expressions, is growing exponentially.

Moreover, the style of expressions is also growing rapidly and now features a broad range of cask treatments, innovative mash bills, especially ones that utilize historic or non-traditional grain varieties and new categories of whiskey, like American single malts and blended whiskey.

Recently, I sat down with Nora Ganley-Roper and Adam Polonski, co-founders of independent whiskey bottler Lost Lantern, to talk about the top trends in American whiskey for the coming year. Nora and Adam have visited more than a hundred distilleries across the country, this year, giving them a unique perspective on the landscape of American whiskey………………