standard of identity
We believe there is a very specific definition of an Independent Bottler of American Spirits. This definition comes from the long history of Independent Bottlers and speaks to the dynamics of the American spirits industry.
These are the primary characteristics of an American Independent Bottler.
1. We release spirits that are made in the United States.
2. Our primary focus is to highlight the craft of the original distillery, usually openly on the label.
3. We have released spirits from at least two different distilleries, often many more.
4. We may release spirits in a variety of forms, including single casks, blends of multiple casks from one distillery, and blends of spirits from more than one distillery.
5. We may have their own facility for blending or bottling, or may have an arrangement with a third-party facility.
6. Our Independent Bottling brand can be one component of a larger portfolio in our company as long as the branding clearly separates those bottles from the rest of our products.
Ultimately, the guiding principles of an American independent bottler are transparency and dedication to showing off the best of American spirits, in a wide variety of forms.
A Quick Comparison
Below is a quick-shot graphic that could help you understand the differences between Independent Bottlers and other approaches to sourced whisky in the industry.